Logo Research

 

This logo has a strong narrative. The apple has been used for the word gravity because of the way gravity was discovered. Issac Newtron discovered gravity when a apple fell and hit him on the head.

It uses only one colour and has very little detail making it possable to reduce the size without ruining the logo.

The Seven steps logo looks like a tree with seven lines in. Also the stem of the tree looks like the number 7. The type on the logo is the same line thickness and spaced the same.

Uses W.O.B(white on black), which is good because it can be inverted and greyscaled easily.

Tyme logo uses a Myriad Pro typeface for the text. The 'Y' has been repalced with the three hands on the clock. The Clock hand visual is explained using the type, which tells what its trying to indicate.

Upside Town logo shows a vectored town upside down. This is ironic because the title says upside town, yet the visual is upside down. It is also a play on words. Replacing down with town.
In my opinion this logo is a good pun, and works as a identity. However I feel that the logo would loose too much detail if shrunken any further.

 

The Wineforest logos narrative is strong. While at first glance it looks like a forest, the logo has been designed so that we can see wine bottles too. This visually shows the name of the company "wine forest"

In my opinion, this logo is a good illusion which delivers the message even without the name below. I think the colour is appropriate since forests are often associated with brown. Also, age is important to wine, and the trees can be associated with age because of the roots.